MARIA’S

Campaigns

Custom Kicks partnered with Maria’s to produce a dual-purpose giveaway campaign which targeted both consumers and internal team members. A total of 30 custom-designed sneakers were created and distributed. Some gifted directly to consumers and others shared internally to celebrate Hispanic culture. The activation was supported by social media rollouts and aligned closely with my identity as a Hispanic-owned brand, reinforcing commitment to representation, storytelling, and cultural relevance.