STEVE MADDEN

Campaigns | EVENTS

Custom Kicks partnered with Steve Madden for the Lace Bar brand event series. At each stop, around 100 pairs of sneakers are customized and distributed as part of pop-up activations in 8 major cities with more in the works. The shoes were themed around different cities and tied directly to Steve Madden’s broader fashion marketing strategy. After just one original event, Steve Madden chose to keep me on and travel with the Lace Bar.