Lays

Campaigns | Group Orders

Lays was my first big brand that I partnered with. Custom Kicks created and distributed almost 200 custom sneakers for employees. The goal was to build team morale, celebrate brand culture, and deliver a memorable piece of wearable branding. The shoes incorporated Lays’ signature colors and branding. From this partnership, I was able to connect with other brands within Pepsi Co. and extend my network and products.